Top 5 Social Apps Performance in Belarus: Q2 2025

In the second quarter of 2025, the top social apps in Belarus demonstrated varied performance trends across downloads, revenue, and active users. Here's a closer look at how each app fared, based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE showed a notable increase in weekly revenue, peaking at approximately $79.9K by the end of June. Its weekly downloads fluctuated, reaching a high of 26.5K in late June, while active users consistently grew, ending the quarter around 3M.

Instagram experienced stable revenue throughout the quarter, with weekly figures hovering around $2.8K. Downloads remained relatively steady, averaging about 15K weekly, while active users saw a slight rise, closing the quarter at approximately 2.65M.

Likee - Short Video Community observed a gradual decline in revenue, starting from $739 and tapering to $187 by late June. Downloads varied slightly, maintaining an average of 10K weekly, with active users peaking at 280K in early June before dipping to 227K by the end of the quarter.

Blink — friends location saw a consistent increase in downloads, culminating in approximately 10.3K at the end of June. Active users followed a similar upward trajectory, reaching over 155K by the quarter's end.

Threads had fluctuating download figures, peaking at 14.8K at the start of the quarter and settling around 10.6K by June. Its active users demonstrated a steady pattern, with numbers ranging from 598K to 655K throughout the period.

For more detailed insights and data analysis, visit Sensor Tower's platform.